Once again Annie Leonard has created a video to give us the full story behind our consumer purchases. This time her focus is not just on consumerism in general, like her revealing mini-documentary The Story of Stuff, but specifically on an industry that brings in over $1 billion in profit each year by appealing to our vanity. That’s right, I’m talking about the cosmetic industry.
In the video, which she partnered with the Campaign for Safe Cosmetics to create, Leonard examines the toxic ingredients found in many cosmetic lines, as well as highlights their omnipresence in general. From shampoo to lipstick, she finds chemicals that have been known to cause cancer, asthma, learning disabilities, and birth defects.
The conclusion of the video urges viewers to back-up legislation that will ensure the safety of cosmetics and to spread the word to our representatives in Congress by urging them to support the Safe Cosmetics Act of 2010.